Hewlett Packard Company - 5/25/2005

HP Indigo Digital Printing Spotlight Series Showcases a Day in the Life of Commercial Printing Innovators

PALO ALTO, Calif., May 25, 2005 HP today announced the next series of its popular HP Indigo Digital Printing 
Spotlight events, demonstrating to current and prospective customers how to successfully transform their 
business environments and increase profits.  Participants tour customer facilities and see the new HP Indigo 
press 5000 in a live production environment.  In addition, these sessions include discussion on today’s trends 
in the digital color business provided by printing executives from across the country as well as training from 
some of the best consultants in the industry. 

"As a leader in commercial digital printing, HP continues to enable print service providers and their customers 
to offer superior quality output," said Bill McGlynn, vice president and general manager, digital publishing 
solutions, HP Imaging and Printing Group.  "The Spotlight seminars provide HP partners with an opportunity to 
share the impact HP’s printing solutions bring to their business."

HP began the HP Digital Printing Spotlight Event series on March 24, 2005 and has included the participation 
of such companies as Award/Vision, Strategic Content Imaging (SCI), Rastar and LaVigne Inc. These print 
service providers share details of their experiences with online collateral management systems, the production 
of variable data programs with large enterprise clients and successful business transformations.   

Spotlight event preliminary survey results given to the more than 180 participants showed that approximately 
90 percent of attendees believed that the event strengthened their relationship with HP and most rated all 
portions of the event from very good to excellent.

"This was a very educational event," said Steve Wilen, CEO and President of Amazing Mail.  "It provided an 
opportunity for many businesses to exchange ideas, share challenges and showcase some of the best business 
practices.  It was great to see that HP took the time to organize an event that will help companies improve 
productivity."

http://www.hp.com/

Hewlett Packard Company - 2/22/2005

HP Expands Presence in Graphics Arts Market with Newly Available HP Indigo Digital Press and HP Vivera Inks

ATLANTA, Feb. 22, 2005  Marking the opening of a new million-dollar HP Graphic Arts Solutions Center where 
the latest in printing technology advancements for commercial printers are on display HP today announced the 
availability of new solutions and services for the graphic arts market. 

Highlighting the news was the availability in North America and Europe, the Middle East and Africa (EMEA) of 
the HP Indigo press 5000 and the availability of HP Vivera Inks for large-format printers. 

First introduced at Drupa 2004 as a centerpiece of HP’s ongoing digital publishing initiative, the HP Indigo 
press 5000 is a four-color digital press with seven-color capability geared for mid-size to large-scale commercial 
printers and has the capacity to produce up to 4,000 full color pages per hour. 

Previously available only for HP’s consumer printers, HP Vivera Inks for large-format printers benefit professional 
photographers, graphic designers and fine artists who need the highest quality when digitally reproducing their 
original works. 

HP also announced increased partner support from key industry leaders as well as new financing options to 
help customers make the transition to digital printing. 

The announcements were made in conjunction with the opening of the HP Graphic Arts Solutions Center in 
Atlanta, where visitors can take part in in-depth discussions with technical experts on the benefits of digital 
printing and one-to-one marketing for their particular business. 

"These announcements and others we will be making throughout 2005 further strengthen and expand HP’s 
leadership in graphic arts production," said George Mulhern, senior vice president, Enterprise Imaging and 
Printing, HP. "No other company in the world can match HP’s breadth and quality of graphic art solutions, 
enabling us to leverage the many opportunities this exciting industry offers."


HP Indigo press 5000: A new world of productivity and image quality 
Designed for maximum productivity, ease of use and superior image quality, the HP Indigo press 5000 features 
a number of paper handling and ink system innovations. These include multi-tray input, which allows the 
operator to load one tray while the press prints from the others, and a high-capacity paper output system that 
features a convenient sampling tray for easier proof checks. 

With the front-end HP Press Production Manager, the HP Indigo press 5000 handles even large variable data 
jobs quickly and efficiently. Based on open standards, the HP Production Press Manager combines simplified 
operation with scalable, high-performance RIP and web-to-print connectivity. This results in true workflow 
integration for dramatically improved throughput and significantly higher breakeven point for short-run printing. 

"The HP Indigo 5000 has the superior quality, the highest productivity and the best workflow we’ve ever 
used," said Peter Sommer, owner and manager of Germany-based Sommer Corporate Media, which is beta 
testing the HP digital press. "We absolutely have the right partner for digital printing at our side."

Uptime is further maximized by the new HP Instant Support System, which automatically alerts the HP Indigo 
Customer Care Center when a problem occurs and allows a technician to remotely troubleshoot the press. 

The latest generation of HP ElectroInk is employed to print 97 percent of PANTONE® colors, including 
brand-essential corporate colors, and offers greatly expanded substrate capabilities supported by HP Indigo 
Printing Papers. Other advantages include no-commitment consumables programs, one year of free service 
and attractive service pricing once the initial coverage period ends. 

Greater vibrancy and longevity for large-format printing with HP Vivera Inks 
HP Vivera Inks are specifically engineered and tested to ensure the delivery of vivid, lifelike colors with a 
broad color gamut and crisp black text. Inspired to create a formula that provides increased detail and vivid, 
blazing colors, HP scientists and engineers chose only superior ingredients. The result is ink formulations that 
blend with advanced precision for consistent, true-to-original prints. 

Because HP Vivera Inks are ultra-pure, they dramatically reduce printhead clogging. The combination of 
ultra-pure inks and HP-exclusive protectants keep documents safe from airborne pollutants and fading, 
enabling photos and graphics to resist fading for decades. 

One of the first new large-format printers to employ HP Vivera Inks is the new HP Designjet 90 Printer series, 
a six-color, A2+/C+-size solution that produces very high- quality images with a wide range of colors, deeper 
blacks, continuous tones and gloss uniformity. Using HP Vivera Inks along with select HP papers, photos 
printed on the HP Designjet 90 Printer series can last up to 82 years,(1) which is significantly longer than 
traditionally processed photos. 

New HP Graphic Arts Solutions Center simulates commercial printing environments 
Complementing a similar center in Littleton, Massachusetts, the 4,000-square-foot HP Graphic Arts Solutions 
Center in Atlanta provides real-world scenarios for commercial printing experts looking to make the most 
educated decision on their individual production needs. The entire printing process is demonstrated from 
pre-print to process to print in one central location. 

Visitors receive a personalized experience from four technical experts, a return-on-investment (ROI) specialist 
and a senior printing architect, who spend on average of three to four hours discussing the customer’s 
business objectives, unique industry challenges, sales and marketing strategies and promotional ways to 
increase business and improve process efficiencies. 

The benefits of digital printing and one-to-one marketing are experienced first hand with variable data print 
marketing campaigns, such as just-in-time collateral, personalized direct mail, short-run packaging and 
real-time targeted marketing. 

HP commercial presses and printers featured at the center include the new HP Indigo 5000 press, HP Indigo 
1050, HP Indigo 3050, HP Indigo 3200, the HP Designjet 5500 and 130nr printers, and HP Color 9850mfp 
and HP Color 9500mfp. To demonstrate the full production cycle, the center also features equipment from 
key HP finishing partners such as Hunkeler, Dorn SPE and Duplo. 

Increased support from partners 
Partners form an integral component of HP’s strategy for the graphic arts industry, and HP has announced 
enhancements to its graphic arts portfolio with key industry players. 

DirectSmile, now offering its unique image personalization software in the United States, has exclusively 
optimized its innovative tool for graphical Variable Data Printing (VDP) for HP Indigo presses. GMC Software 
has introduced a new version of their flagship VDP solution, PrintNet T Triple Suite, with increased performance 
that is tailored specifically to the HP Indigo press 5000. 

Printable Technologies, with its web-based, variable data applications for print production, has proven to be 
a successful partner for HP and a powerful driver for new pages and revenue for many commercial printing 
customers. Printable plans to release its new version of DL-100 2.3 (recently acquired from Datalogics) this 
spring and provides an enhanced VDP solution on Adobe® InDesign using the HP Indigo press 5000. 

XMPie is another partner currently modifying its VDP and personalization software to maximize the speed and 
efficiency of the HP Indigo press 5000. Additionally, Press-Sense and Ultimate Technographics plan to 
optimize for HP Indigo presses in the spring with iWay Prime, an off-the-shelf, end-to-end web-to-print and 
collateral management solution for the printing industry, and Impostrip, the industry-leading prepress imposition 
solution, respectively. 

New HP Indigo Press Step Up program lowers monthly leasing payments 
To help customers acquire the HP Indigo press 5000 and other HP Indigo digital offset color presses,(2) HP 
Financial Services, the financing arm of HP, announced its new HP Indigo Press Step Up program. 

Under this innovative leasing program, customers pay lower monthly start up lease payments during the first 
six months of their leasing contract to facilitate their transition to digital printing. Payments then graduate over 
the revenue-producing lifecycle of HP digital printing solutions. 

In short, the program makes the digital transformation a financial reality for print service providers.

http://www.hp.com/

Hewlett Packard Company - 2/11/2005

HP Expands Portfolio of Digital Presses for Commercial Printers with Entry Level HP Indigo Press 1050

PALO ALTO, Calif., February 11, 2005 HP today announced the introduction of the HP Indigo press 1050, the 
latest addition to its portfolio of commercial digital printing products. Designed for small- to medium-sized 
commercial printers who require color short run capabilities, the HP Indigo press 1050 is a highly affordable, 
digital offset press delivering vibrant images in up to 6 colors and reduced cost of operation.   

Offering the best digital image quality capabilities in its class, the HP Indigo press 1050 is the successor to 
the market-leading HP Indigo press 1000 with enhanced personalization and color capabilities. This makes it 
ideal for the production of high quality marketing materials including brochures, flyers and high impact 
customized direct mail pieces. 

"This is the perfect press for those commercial printers who want to adopt high quality color digital printing with 
low risk and have not yet made the transition to digital," said George Mulhern, Senior VP, Enterprise Imaging 
and Printing (EIP), HP. "The HP Indigo press 1050 allows for profitable short run printing while expanding 
production capabilities and creating new business opportunities through its many advanced features."

Greater Value and Flexibility at a Lower Cost 
Leveraging the proven technology and success of the HP Indigo press 1000, the HP Indigo press 1050 offers 
a number of enhancements that result in reduced cost of operation and increased productivity. A more 
powerful computer increases the computing and ripping performance while its large job-file capacity and 
simultaneous batching/printing ability, along with a wide substrate selection, allows it to perform a greater 
variety of printing jobs. Uptime is maximized by HP’s new Instant Support System which automatically alerts 
the Customer Care Center when a problem occurs and allows a technician to remotely troubleshoot the press. 

The HP Indigo press 1050 provides printers with a streamlined workflow and a total end-to-end solution through 
finishing solutions with Duplo near-line DC-645  XY cutter, Duplo near-line PDC booklet maker and Dorn 
off-line UV coating. 

For even greater value, the HP Indigo press 1050 prints in up to six colors, including invisible and fluorescent 
inks - giving it the widest selection of inks in its class and creating new business opportunities for commercial 
printers.   

"We have a lot of traditional printers in Latin America that will feel very comfortable installing this product. Its 
attractive price tag together with heightened performance will accelerate the digital transformation of Latin 
America printing," said Jack Strimber, Sales and Marketing Director for Latin America, Graphic Arts, HP. 

The HP Indigo press 1050 is also compatible with HP Indigo Yours Truly Designer version 6.1 which brings 
advanced personalization and imposition capabilities to commercial printers who are entering the world of 
digital printing.

http://www.hp.com/

Hewlett Packard Company - 7/13/2004

HP helps educate about the value of keeping technology resources current

As part of its Smart Office initiative to provide trusted technology expertise to small and medium-size business 
(SMB) customers, HP has launched a new direct marketing campaign to help educate medium-sized businesses
(500 –1000 employees) about the cost savings and productivity benefits of upgrading their PCs with HP.  

HP estimates that businesses lose at least $800 a year per employee---or the price of a new PC--- to lost productivity
due to old technology.  "New, faster and more secure technology can give small and medium businesses a 
competitive edge by helping them be more productive and realize cost savings,” said Robyn West, vice president, 
HP Small and Medium Business segment. “With the upturn in the economy, recent surveys are showing that more
than 60 percent of small and medium businesses will have increasing IT budgets.  Businesses can no longer 
postpone replacing their outdated PCs and now with this promotion from HP, plus zero percent lease rates,
there's never been a better time to upgrade."

Centered on a give-away of the “retro-cool” Namco® 5-in-1 Arcade Classics console that lets consumers play popular
video games from the 1980s on their TV, the message of the campaign is that while it may be fun to play with old
technology, it’s no fun to work with it.  HP is outreaching to medium-sized businesses that have yet to fully migrate
from older, slower unsecured computers and operating systems such as Microsoft® Windows® 98 or NT4TM that
are no longer supported with security patches and other vital updates.  

The campaign also strives to educate medium-sized businesses on the cost savings associated with the use of IT
management tools, like those offered by HP from Altiris. Gartner analysts estimate that the purchase price of a PC 
is only about a quarter of the total cost of ownership of a PC, which can increase the cost of owning a PC purchased 
for $3,000 to as much as $45,000 over a five-year lifecycle.1 The rest of the costs are associated with the
management process, which includes system deployment, migration, updates, physical moves and any other support 
or changes to the IT infrastructure.  HP manageability solutions automate this process and can greatly reduce
costs and improve return on technology investment.

As part of the marketing outreach, HP is offering a host of promotions to help medium-business customers migrate 
to new technology more easily.  These include:
 
Free Inventory Assessment & Return on Investment (ROI) Analysis -- Helps customers know what client hardware
and operating systems they actually have in their environment and quantifies the true cost of older systems through
measurable ROI analysis

Free 90-day trial -- of HP & Altiris Deployment & Migration software, that helps companies integrate new systems into
existing environments, and move their employees to the new equipment using automated software tools. 

20 percent savings -- on bundled customization services such as Software Image Design, Loading, and Asset Tag
services with PCs purchased directly from HP. 

Free Shipping for HP Trade In Program - free shipping on up to 20 old desktops, notebooks or workstations being
traded in for credit toward new systems

Free TCO snapshot - an online calculator that helps customers realize the total cost of ownership (TCO) of their old 
systems and creates a customized customer savings report

For additional access to expertise on HP technology and the benefits of upgrading, visit 
http://www.hp.com/go/pcupgrade20 .

About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings 
span IT infrastructure, personal computing and access devices, global services and imaging and printing. For the four 
fiscal quarters ended April 30, 2004, HP revenue totaled $76.8 billion. More information about HP (NYSE, Nasdaq: HPQ) 
is available at www.hp.com.

1  "IT Lifecycle Management and Windows 2000 Migration Engagement”, Gartner, Inc., April 2001

© 2004 Hewlett-Packard development company, L.P. The information contained herein is subject to change 
without notice. The only warranties for HP products and services are set forth in the express warranty statements 
accompanying such products and services. Nothing herein should be construed as constituting an additional 
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

http://www.hp.com/