Any problem that comes up for Bryant University is solved. Period.
Challenge:
Bryant Business is a quarterly publication of prestigious Bryant University in Rhode Island. The magazine
communicates the school's activities and programs and is a vital link with influential alumni. Bryant Business
relies on LaVigne's PerformanceFlow™ Management System to print and deliver more than 40,000 issues of
the magazine each quarter. And our positive relationship with the client is a direct result of the excellent
customer service we provide.
Case in point:
The mailing list for Bryant Business comes from two independent list management sources. These databases are
e-mailed to a mail house that coordinates with LaVigne for the ink-jet printing of the labels. An error in the
database once indicated certain magazines were not to be mailed. Instead they were marked "test." When 2,900 "test"
copies were left over from the mailing, the marketing staff at Bryant knew they had a problem. But more important,
they knew they needed a solution. The magazines needed to be mailed out immediately.
Solution:
The day the error was discovered, Bryant's LaVigne representative was on the road. At other print houses, this
can pose a big problem. But not at LaVigne. Thanks to our PerformanceFlow™ Management System, the communication
between a representative and his or her associate is totally fluid. And this was no exception. The associate
handled the crisis expertly without a single delay. The database error was rectified, and the magazines were
relabeled and mailed out within a day. The LaVigne promise of communication, outstanding service and teamwork
came through again. What may have been a disastrous omission was smoothly averted.