1:1 MARKETING AND TARGET MARKET EFFECTIVENESS

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The company offers investment management, retirement, brokerage, and shareholder services to millions of individuals and institutions, as well as through financial intermediaries.

• This financial services customer struggled with a costly supply chain and high rate of obsolescence.
• Increase customer touches with more targeted information.
• Increase speed to market.
• Reduce time, cost and burden on marketing staff associated with creative, production and procurement.
• Extend marketing capability to the field.
• Manage brand and overall process.

Solution
A fully integrated Web-to-print site that allows for versioning of templates to create highly customized marketing collateral.

• Overall print spend has been reduced by 22% despite increased quantities and transactions.
• Postcards are produced and shipped in two business days, a speed to market increase of nearly 12 days on average.
• Customer can cost effectively order highly directed cards in quantities as few as one.
• Internal marketing department spends no time in production or creative, except for final sign-off.
• Field has the ability to quickly and easily execute directed marketing efforts.
• Brand is managed and controlled by marketing office.